HUFED Mobile Garden Feasibility Study
The Jump Start Jackson Mobile Market Project funded in 2012 by The Wallace Center at Windrock International’s Wallace Healthy Urban Food Enterprise Development (HUFED) Center, was a feasibility study aimed at conducting market research, supply chain analysis, and developing a business plan to pilot a mobile farmers’ market targeting low-income, African American neighborhoods. The mobile farmer’s market served as an avenue for local farmers and community gardeners to sell produce as a community enterprise. The community enterprise was strategically situated at public parks located in low-income, predominately African-American neighborhoods and resulted in increased access to healthy fresh foods. The study tested the hypothesis that individuals living in communities with healthy food deficits would utilize local mobile farmers’ markets to purchase affordable, high quality fresh fruits and vegetables and other heart healthy foods. The project built upon MBK’s linkages with organizations around the state and placed an emphasis on childhood obesity to produce a revenue-generating community enterprise that could ultimately have a positive impact on food deserts in Jackson.