HUFED Mobile Garden Feasibility Study
The Jump Start Jackson Mobile Market Project funded by The Wallace Center at Windrock International’s Wallace Healthy Urban Food Enterprise Development (HUFED) Center, is a feasibility study that consists of conducting market research, supply chain analysis, and developing a business plan to pilot a mobile farmers’ market targeting low-income, African American neighborhoods. The mobile farmer’s market will serve as an avenue for local farmers’ and community gardeners to sell produce as a community enterprise. The community enterprise will be strategically situated at public parks located in low-income, predominately African American neighborhoods to increase access to healthy fresh foods. The study will test the hypothesis that individuals living in communities with healthy food deficits will utilize local mobile farmers’ markets to purchase affordable, high quality fresh fruits and vegetables and other heart healthy foods. The project builds upon MBK’s linkages to many complementary organizations around the state and places emphasis on childhood obesity to produce a potentially revenue-generating community enterprise that could have a positive impact on food deserts in Jackson.